Title Lobby Card

THEY CALL IT SIN (1932) Pre-Code Title Lobby Card Loretta Young & George Brent

THEY CALL IT SIN (1932) Pre-Code Title Lobby Card Loretta Young & George Brent
THEY CALL IT SIN (1932) Pre-Code Title Lobby Card Loretta Young & George Brent

THEY CALL IT SIN (1932) Pre-Code Title Lobby Card Loretta Young & George Brent

This is a vintage original 11x14 in. US title lobby card from the classic 1930's Pre-Code theatrical-themed drama, THEY CALL IT SIN , released in 1932 by First National Pictures and directed by Thonrton Freeland. Loretta Young co-stars as Marian, who moves to New York to make it big in the chorus and becomes involved in a love triangle. The film's title is rendered in large Art Deco-inspired letters with a tinted portrait shot of the six major cast members shown on the card, which include Loretta Young, George Brent, Una Merkel, David Manners, Helen Vinson, and Louis Calhern , all of whom are rendered within a star.

Of particular interest is that this vintage original US title lobby card was used for display purposes in Great Britain, as the word "SIN" was professionally printed over in gold ink to change the word to FATE. " In various countries during this period, certain words were considered either offensive or "inappropriate" and the British censors objected to the use of the word "SIN, hence the film's title change to They Call It Fate. We don't know whether the professionally-printed title change was done in the US for in the UK once the American publicity materials were received. This vintage original US title lobby card is unrestored in fine- condition with a 1.25 in. Diagonal tear on the top border above the "H" in "THEY"; random signs of foxing in the borders; and random signs of light wear on the corners; and two tiny nicks on the edge of the top border. The beautiful color tints are fresh and vibrant without any signs of fading. Provenance: The Morris Everett Jr. Loretta Young replaced Bette Davis in the role of Marion. Early in the film, Miss Young's character refers to herself as just a farmer's daughter. Fifteen years later, Miss Young won an Oscar for her performance in The Farmer's Daughter.

The item "THEY CALL IT SIN (1932) Pre-Code Title Lobby Card Loretta Young & George Brent" is in sale since Monday, December 9, 2019. This item is in the category "Entertainment Memorabilia\Movie Memorabilia\Lobby Cards\Originals-United States\Pre-1940".

The seller is "silentcinema" and is located in Valley Village, California. This item can be shipped worldwide.

  • Director: Thornton Freeland
  • Item: Vintage original 11x14 US title lobby card
  • Actors: Loretta Young, George Brent, Una Merkel
  • Actors 2: David Manners, Helen Vinson, Louis Calhern
  • Provenance: The Morris Everett Jr. Collection
  • Modified Item: Yes
  • Country/Region of Manufacture: United States
  • Item Number: CH-SIN-TC
  • LOC: First National binder
  • Film Title: They Call It Sin
  • Modification Description: The film's title was professionally modified to THEY CALL IT FATE for theatrical release in the UK
  • Studio: First National Pictures
  • Year: 1932


THEY CALL IT SIN (1932) Pre-Code Title Lobby Card Loretta Young & George Brent